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What’s the Diff Between Multichannel and Cross-Channel Marketing?
If you’re like me, you’re probably noticing new marketing terms popping up all the time. New technology = new apps, platforms, and software → new ways to engage people → new terms. One of the newer...
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3 Ways Charitable Orgs Can Retain Donors
Donor retention has always been a way for charitable organizations to maintain and grow their revenue and support. Yet, many have focused more on acquisition than retention over the past several years....
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Charity Landing Pages are Important for Tracking
Charitable organizations are increasingly under scrutiny by stakeholders and the public to demonstrate accountability for the donations they receive. More and more organizations are using technology...
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Small-Medium Businesses Find Local Ads Valuable
Just as real estate pros say: “Location, location, location,” small and medium-sized businesses can now add, “Local, local, local.” According to a new study by Borrell Associates and reported by...
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3 Ways Printed Brochures Make Viable Marketing Tools
In today’s marketing world, digital marketing has certainly gained huge market share in many business and nonprofit budgets. So, what place do printed brochures have anymore? If you want your...
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Is Print Marketing a Thing of The Past?
Guest post by Sue Fenton (British spelling has been changed to U.S. spelling) You have probably read article and books, or listened to speakers, explain why we should change from print to embrace...
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Do You Feel Pulled in Multiple Marketing Directions?
Content marketers want you to believe that content is everything in marketing now. Same thing with the in-bound marketers, mobile marketers, database marketers, SEO (search engine optimization)...
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Relationships Matter—Make Them Count In Your Communications
Guest post by Ryan Turner One of the glories and terrors of working in public is that you do see if your output means anything to anyone.” Jenny Holzer, conceptual artist The act of linking good...
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Why 35 Million American Adults DON’T Use the Internet
We are so spoiled in the U.S. that when we hear that 15% of the adult population over 18 do NOT use the Internet, we are shocked. That means roughly 35 million adults are not online. Depending on who...
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